Music video analyis


This music video is made by an EDM producer named Alan Walker. I have chosen to analyse this video as his has some similar qualities and aspects of how I want my video to turn out and look like for example i want my music video to be based in a destructed landscape.

At the beginning of the music video fast cuts are used to portray the state of the city and the mellow tone used on the vocals contrasts the destruction and sadness that is shown within the video.

The story follows


Digipak analysis(1)

Image result for calvin harris funk wav vol 1 digipak

The first album i have chosen to analyse is Calvin Harris-Funk Wav Bounces Vol.1. Adam Richard Wiles born 17 January 1984, known professionally as Calvin Harris, is a Scottish record producer, DJ, singer, songwriter, and musician. He is well known for his dance music he produces and normally collaborates on song with big names and this album is no exception for example g names include: The Migos, Pharrell Williams, Travis Scott ect.

The font used is very generic however the title of the album and the producers name are both in capital letters. This helps them stand out and draws the reader to the text as it is easy to read but catchy.  the font is in a white colour against a grainy black background which again makes the text stand out.

The picture is placed in the centre of the album cover giving it a very simplistic appeal and the picture goes along with this simplistic appeal as the picture is a picture of the beach, showing the sea and the sand with the sun glaring in the camera. The picture is over saturated with the colour red. This is used to give a mellow, calm feeling to the picture. The picture is placed at the centre of the album cover drawing the audiences attention to the picture giving a sense of the tone of the music within the album which is a calming tone of music. By the picture being a beach this gives the audience a sense of the music that is within the album is summer, upbeat music.

At the bottom right of the album cover there is the record label that Calvin Harris is signed to (Columbia Records). Columbia records is an american label owned by Sony Music. Other artists signed to Columbia records are:

  • Beyonce,
  • Pharrell Williams,
  • Adele,
  • ACDC,
  • Daft Punk,
  • And many more.

The record label logo tells the audience who Calvin Harris is signed to, who to email if you want to get signed by them or want to email them about the tracks within the album.


House music codes and conventions

House music is a genre of electronic music originating by club DJ’s and producers in Chicago in early 1980’s. when house music first originated the genre was mainly dance music which was characterised by its 4/4 beats mainly made by the use of drums and synthesised baselines. This genre has progressed but has kept some of its main elements and now house music has progressed into sub genres, For example deep house, future tech, progressive house etc.

Through watching a lot of house music videos, I have picked up on some key codes and characteristics for these music videos:

One convention of house music videos are that the narrative that is shown is very ambiguous and questionable in there presentation of the video, the opening is always very mysterious and makes the watcher interpret how they got there and leaves the audience confused on what the music video is going to be about. This help this genres music videos feel abstract in a way that makes the audience think. This also links with the vocals, in house music the vocals are minimal therefore it is harder for the audience to interpret what the video is going to be about making it open for discussion.

Another code and convention of a house music is that it will have a shot where a lot of people are dancing in a club, and the DJ is performing this is usually a reference to the home of dance/house music, Ibiza.

Conceptual and narrative house music videos use minimal characters and actors in their videos. This is to show more emotion and thoughts to one character, therefore the use of closeups are used to show the characters emotion and thoughts.

The music videos for House music tend to have messages about dancing, love, sexuality, and drugs all undermined with repetitive arrangements and a steady bass drum beat.

However the genre of music video I want to produce is a sub-genre in house music called progressive house. Progressive house is played and made at the same tempo as any other house songs ( 128 BPM), however the music videos are normally more emotional and tell a story rather than filming people dancing at party’s or festivals. The audience can relate to the video and feel emotions when watching the video and this is the aim for when I produce a video.

Music video analysis(1)


One music video that I have chosen to analyze is Broken Arrows by Avicii. This video is shot in the form of a music video where the visuals are telling a story however the vocals do not link to the song being played therefore this is a conceptual narrative. The genre of this song is EDM/house.

The overall tone to the music is generally upbeat however the music contrast the tone of the video and the visuals of the video at the start however the upbeat tone of the music helps to create hapiness and proudness at the end of the music video.

This video tells a narrative of a father and his daughter. The father was once an olympic high jumper however the father has stopped competing and is going out partying and drinking more then looking after his daughter. The lyrics show a relationship where the daughter was once proud of her father however this relationship has changed ever since her dad has stopped competing. The music video after the first drop shows the daughter trying to motivate her father to compete in high jump once again. This music video shows the hope and willingness that the daughter has to try and make her dad compete once again therefore her and her fathers life will be better.

At the start of the video lots of medium closeups are used to show the fathers and the daughters emotions. The audience are shown the father taking part in high jump practice and not being able to get over the bar showing how uninterested he is and how much alcohol and partying has ruined his life and career in long jump. Through out this the lyrics are painting a picture in the audiences mind that the daughter is upset at how her dad is acting.

The tone of the video is upsetting however the ending brings a sense of hope to the situation and this is when the music video starts to build up creating excitement which contrasts the tone of the start of the video as at the beginning the music video is quite emotional and deep whereas the ending gives the audience a sense of relief and excitement.

Overall this is a very effective music video as the narrative is very strong, makes the audience keep watching until the very end of the music video, furthermore the narrative is very easy to understand and follow.


Music Videos



A narrative music video tells a story, through a chain of events that occur. Some narrative music videos may seem like a short film as the main characters in this music video seem to communicate with the audience. A narrative music video is more engaging for the audience to watch as they can follow the story of the media text rater than in a performance music video they cant necessarily engage to the video. Narrative music videos attract the audiences attention, therefore this can help create emotional bonds between the audience and the video. Narrative music videos have a clear beginning middle and end how ever they do not always show these in this order. You can edit a narrative music video alongside the artists performance cutting back and fourth between the performance and the narrative. This style relies on imagery to produce a story for the audience to follow. Sometimes the performer is part of the story or is an observer to the story unfolding.



This type of music video focuses on showing footage of the artist or band either together socialising or performing their song they are showcasing. The band members are usually miming or singing the song that is being played. This type of production usually has the lowest production costs as the style of the video gives the audience a representation of what it is like to see the band perform live. For the music video to be successful the band would need to be fairly well known and fairly established or not many people will know about the video and it wont become viral. Performance music videos are very popular with established bands as the audience enjoy watching them as if they are performing live to them.


Concept music videos are based around one idea, the ideas are usually unusual or obscure that don’t always link to the video. The unusual content draws the readers into watching these music videos. A conceptual video that does well will keep the audience entertained throughout the music video. Conceptual music videos will use lots of symbols to build up meaning within the music video. The pictures used in a conceptual music video either strongly contradict the lyrics or support the lyrics. Conceptual music videos can contain anything and often contain unusual elements.


A hybrid is a mixture of all three music video types. Hybrid videos are usually very entertaining to the audience. They contain certain elements of narrative music videos, concept music videos and performance music videos.




Film Noir

Film Noir first came about in world war 2 when German fritz lang brought German cinema to Tinseltown. Directors of film Noir used cinematography that  featured bright direct light and dark shadows and use camera angles to express there films.

Film Noir conventions:

  • Film Noir is filmed in black and white.
  • Normally filmed in built up town.
  • foggy, soaked streets.
  • flickering spooky street lamps.
  • scenes appear dark, as if every scene is filmed at night with lots of dark shadows.
  • sense pf hopelessness and helplessness throughout every scene.
  • sense of corruption.
  • scenes feel claustrophobic.
  • cinematography is often distorted, putting the view at unease.
  • use of irregular framing shots.
  • damp and wet streets.

Film Noir films first occurred during the war in america and continued to be made in the 1940’s and 50’s. early examples of films Noir are; The Maltese falcon (1941), This guns for hire(1942) and Murder my sweet(1944). These films were firs banned in occupied country’s during the war. They then became available throughout Europe in 1946. The darkness of these films represented the disappointment of the times.

film noir revolves around heroes and many of the heroes in film noir are described as being alienated, as they are portrayed to be very bitter until the hero saves the girl at the end of the film. Crime is an element to most film noir films and greed or jealousy is usually the reason for the crimes. Film noir mainly tell a story of people who are trapped in unwanted situations who feel like they are frequently doomed.

The main themes in film noir are:

  • greed
  • love
  • betrayal
  • jealousy
  • revenge
  • murder
  • justice

Examples of film noir:

  • Fury
  • You Only Live Once
  • Stranger On The Third Floor
  • They Drive By Night
  • Christmas Holiday
  • Murder, My Sweet
  • The Suspect
  • The Woman In The Window


My chosen brief- Audio

I have chosen the brief audio and wish to create a music video. I have chosen this brief as i have initial ideas that I will discuss in another blog post. I enjoy watching music videos, I can tell good music videos from bad music videos. I feel like by creating a music video I can advance and improve on all of my skills I have learnt from completing my AS coursework. To continue I feel like this is a breath of fresh air as this is something completely different from what we have already done and it will require me to complete  skills and perform tasks that i have never done before e.g. cinematography. This will help me as I want to go to university and take a course in film production and all these skill I will learn will help me complete the tasks they will set at university. I feel by making a music video this should give me a new perspective into cinematography, film making and editing as I would need to make sure all the clips are synced together which will be a new skill for me to learn which again will help me as I want to do a media course at university and this will further help my editing skills.

I will have to create two of the following:

  • A cover for its release as part of a digital pack(CD package)
  • A website homepage or a website for the artist
  • A magazine advertisement for the album release

I have some skills in using Photoshop so I think this will be fine for me, I will enjoy creating two of the above. I love listening to music and i have a strong passion for music therefore it will be more enjoyable for me to create a music video.

Some of the videos that have inspired me are:


All of this music videos are visually stunning and tell a story throughout the video. These are the kind of videos I am trying to achieve. I want the audience to be captured throughout the music video feeling lots of emotions while enjoying the song. I hope when the audience are watching my video they feel the music video can relate to them. Overall I want the audience to feel lots of emotions throughout watching my music video.

Evaluation of Our AS media opening title sequence

Textual Analysis

The opening title sequence starts of by showing the audience the the production company (C.I.G.S Productions). C.I.G.S stands for Corey, Serena, Georgia and Izzy. the music in the background is sinister portraying the overall tone to the opening title sequence. There is a screech which makes the audience feel apprehensive of what is going to happen next, lastly there is non diegetic sound of ice breaking which fits into the background.

The scene opens with a black screen held for 5 seconds telling the audience who the film is by. This is followed by a quick cut showing a tracking shot leading up to a dark shed. then the name Cameron is presented to the audience as he is the voice actor in the opening title sequence and once again this shot is held for 5 seconds. This cuts to the tracking shot leading up to the shed where the audience see a mysterious figure in the shed.

The audience then hear the non diegetic voice-over which creates tension and tells a story leading up to the main film.  the audience are then shown a medium shot of the mysterious man drinking some beer with the mise-en-scene being bloody and presented to be messy. A medium closeup is then used to show the man picking up something from the floor. A closeup is used to show the man wiping blood off his knife which once again adds tension as the audience do not know how blood has got on the knife.

A extreme closeup and slow motion is used to once again create tension and to make the scene more dramatic. The voice over says “Fixation” and the screen cuts to black where in a large font the words Fixation get closer to the camera. In the background non diegetic sound of screaming is used to add the horror thriller effect to the opening sequence. It then cuts to a closeup of the man picking up a picture off the floor then cuts to a birds eye view shot so the audience can see the picture the man picked up from the floor. The audience see the man place the picture on a map which is covered in blood and pictures of men and women the man has already killed, this cuts to show a black screen showing who the director of photography is.

A POV shot is used to show the man looking at his hands that are covered in blood then cuts to a extreme closeup of the mans eyes looking worried. and then extremely fast cuts are used to show mystery and tension of how the man is covered in blood, then cuts to a black screen showing who the producer of the opening title sequence is.

The audience are then shown a closeup of the man reaching into a bag, a tracking shot is used to show the man moving the paper to his desk. Then it cuts to a black screen showing the audience who the assistant editor is. The audience are then shown the male antagonist writing 11 and then a name while the camera is slowly zooming in, this cuts to the antagonist placing names on the board where the audience are shown that every name is connected and then this cuts to a black screen showing who the editor is. The same is repeated but the audience are shown the full name of the person that the antagonist is writing.

Its cuts to a black screen telling the audience who the director is. The audience are then shown a closeup of a knife scraping against a wall with a man under neath who the audience think the antagonists next victim is. the camera is zooming out to create tension. Lastly Non diegetic sound of screeching is used to add drama and tension.

My progression

I was the editor for our opening title sequence and I think my skills have developed and improved a lot since starting this media course. I am very proud of how I edited this opening title sequence and I am very proud of the outcome. I have learnt a lot about editing a camera work and feel I have achieved a lot since starting the course and I am looking forward to creating a project by myself next year.



Brief 1  : Audio

This is a promotion package for the release of an album/EP. The music video should be no longer than 5 minutes. It should include 2 of the following:

  • A cover for its release as part of a digital pack(CD package)
  • A website homepage or a website for the artist
  • A magazine advertisement for the album release

I feel as if I am going to go ahead with this brief. I have a passion for music, enjoy making music. I already think i have an idea for this brief.

Brief 2: Short Film

This is a film lasting approximately five minutes. It must include 2 of the following:

  • A poster of the film.
  • A film magazine review page featuring the film.
  • A website homepage for the film.

I have a slight idea for this brief however this would be my second option.

Brief 3: Advertising

We will have to create a advertising package for a new product or service. It should include:

  • A TV programme sponsorship sequence
  • A radio Advertisement
  • A Web pop-up

Brief 4: Film trailer

We will have to create a promotion package for a new film, which will include a teaser trailer. We will also have to include 2 of the following:

  • A film magazine front cover, featuring the film.
  • A poster for the film.
  • A website homepage for the film.

This is possibly the hardest brief to carry out and complete to a good standard as you will need to film in man locations.