Music Videos


A narrative music video tells a story, through a chain of events that occur. Some narrative music videos may seem like a short film as the main characters in this music video seem to communicate with the audience. a narrative music video is more engaging for the audience to watch as they can follow the story of the media text rater than in a performance music video they cant necessarily engage to the video. Narrative music videos attract the audiences attention, therefore this can help create emotional bonds between the audience and the video. Narrative music videos have a clear beginning middle and end how ever they do not always show these in this order. You can edit a narrative music video alongside the artists performance cutting back and fourth between the performance and the narrative. This style relies on imagery to produce a story for the audience to follow.



This type of music video focuses on showing footage of the artist or band either together socializing or in a performance. The band members are usually miming or singing the song that is being played. This type of production usually has the lowest production costs as the style of the video gives the audience a representation of what it is like to see the band perform live. For the music video to be successful the band would need to be fairly well known and fairly established or not many people will know about the video and it wont become viral. Performance music videos are very popular with established bands as the audience enjoy watching them as if they are performing live to them.


Concept music videos are based around one idea, the ideas are usually unusual or obsure that dont always link to the video

Film Noir

Film Noir first came about in world war 2 when German fritz lang brought German cinema to Tinseltown. Directors of film Noir used cinematography that  featured bright direct light and dark shadows and use camera angles to express there films.

Film Noir conventions:

  • Film Noir is filmed in black and white.
  • Normally filmed in built up town.
  • foggy, soaked streets.
  • flickering spooky street lamps.
  • scenes appear dark, as if every scene is filmed at night with lots of dark shadows.
  • sense pf hopelessness and helplessness throughout every scene.
  • sense of corruption.
  • scenes feel claustrophobic.
  • cinematography is often distorted, putting the view at unease.
  • use of irregular framing shots.
  • damp and wet streets.

Film Noir films first occurred during the war in america and continued to be made in the 1940’s and 50’s. early examples of films Noir are; The Maltese falcon (1941), This guns for hire(1942) and Murder my sweet(1944). These films were firs banned in occupied country’s during the war. They then became available throughout Europe in 1946. The darkness of these films represented the disappointment of the times.

film noir revolves around heroes and many of the heroes in film noir are described as being alienated, as they are portrayed to be very bitter until the hero saves the girl at the end of the film. Crime is an element to most film noir films and greed or jealousy is usually the reason for the crimes. Film noir mainly tell a story of people who are trapped in unwanted situations who feel like they are frequently doomed.

The main themes in film noir are:

  • greed
  • love
  • betrayal
  • jealousy
  • revenge
  • murder
  • justice

Examples of film noir:

  • Fury
  • You Only Live Once
  • Stranger On The Third Floor
  • They Drive By Night
  • Christmas Holiday
  • Murder, My Sweet
  • The Suspect
  • The Woman In The Window


My chosen brief- Audio

I have chosen the brief audio and wish to create a music video. I have chosen this brief as i have initial ideas that I will discuss in another blog post. I enjoy watching music videos, i can tell good music videos from bad music videos. I feel like by creating a music video i can advance and improve on all of my skills I have learnt from completing my AS coursework. To continue I feel like this is a breath of fresh air as this is something completely different from what we have already done and it will require me to complete skills and tasks that i have never done before for example cinematography. This will help me when i go to university as i want to take media and all these skills will help me to complete the tasks they will set at university. I feel as if this will give me a new perspective into cinematography and film making and editing as i would need to make sure all the clips are synced together which will be a new skill for me to learn which again will help me as I want to do a media course at unit and this will further help my editing skills.

I will have to create two of the following:

  • A cover for its release as part of a digital pack(CD package)
  • A website homepage or a website for the artist
  • A magazine advertisement for the album release

I have some skills in using Photoshop so I think this will be fine for me, I will enjoy creating two of the above. I love listening to music and i have a strong passion for music therefore it will be more enjoyable for me to create a music video.

Some of the videos that have inspired me are:

All of this music videos are visually stunning and tell a story throughout the video. These are the kind of videos I am trying to achieve. I want the audience to be captured throughout the music video feeling lots of emotions and to enjoy the song. I hope when the audience are watching my video they feel like the music video can relate to them and they are the person in my music video.

Evaluation of Our AS media opening title sequence

Textual Analysis

The opening title sequence starts of by showing the audience the the production company (C.I.G.S Productions). C.I.G.S stands for Corey, Serena, Georgia and Izzy. the music in the background is sinister portraying the overall tone to the opening title sequence. There is a screech which makes the audience fee apprehensive of what is going to happen next lastly there is non diagetic sound of ice breaking which fits into the background.

The scene opens whith a black screen held for 5 seconds telling the audience who the film is by. This is followed by a quick cut showing a tracking shot leading up to a dark shed. then the name Cameron is presented to the audience as he is the voice actor in the opening title sequence and once again this shot is held for 5 seconds. This cuts to the tracking shot leading up to the shed where the audience see a mysterious figure in the shed.

The audience then hear the non diagetic voice-over which creates tension and tells a story leading up to the main film.  the audience are then shown a medium shot of the mysterious man drinking some beer with the mise-en scene being bloody and presented to be messy. A medium closeup is then used to show the man picking up something from the floor . A closeup is used to show the man wiping blood off his knife which once again adds tension as the audience do not know how blood has got on the knife.

A extreme closeup and slow motion is used to once again create tension and to make the scene more dramatic. then the voice over says “Fixation” and the screen cuts to black where in a large font the words Fixation get closer to the camera. In the background non diagetic sound of screaming is used to add the horror thriller effect to the opening sequence. this then cuts to a closeup of the man picking up a picture of the floor then cuts to a birds eye view shot so the audience can see the picture the man picked up from the floor. The audience see the man place the picture on a map which is covered in blood and pictures of men and women the man has already killed, this cuts to show a black screen showing who the director of photography is.

A POV shot is used to show the man looking at his hands that are covered in blood then cuts to a extreme closeup of the mans eyes looking worried. and then extremely fast cuts are used to show mystery and tension of how the man is covered in blood, then cuts to a black screen showing who the producer of the opening title sequence is.

The audience then are shown a closeup of the man reaching into a bag and a tracking shot is used to show the man moving the paper to his desk. Then it cuts to a black screen showing the audience who the assistant editor is. The audience are then shown the male antagonist writing 11 and then a name while the camera is slowly zooming in, this cuts to the antagonist placing names on the board where the audience are shown that every name is connected, then this cuts to a black screen showing who the editor is. and the same repeated but the audience are shown the full name that the antagonist is writing.

Its cuts to a black screen telling the audience who the director is. The audience are then shown a closeup of a knife scraping against a wall with a man under neath who the audience think the antagonists next victim is. the camera is zooming out to create tension. Lastly Non diagetic sound of screeching is used to add drama and tension.

My progression

I was the editor for our opening title sequence and I think my skills have developed and improved a lot since starting this media course. I am very proud of how I edited this opening title sequence and I am very proud of the outcome. I have learnt a lot about editing a camera work and feel I have achieved a lot since starting the course and I am looking forward to creating a project by myself next year.



Brief 1  : Audio

This is a promotion package for the release of an album/EP. The music video should be no longer than 5 minutes. It should include 2 of the following:

  • A cover for its release as part of a digital pack(CD package)
  • A website homepage or a website for the artist
  • A magazine advertisement for the album release

I feel as if I am going to go ahead with this brief. I have a passion for music, enjoy making music. I already think i have an idea for this brief.

Brief 2: Short Film

This is a film lasting approximately five minutes. It must include 2 of the following:

  • A poster of the film.
  • A film magazine review page featuring the film.
  • A website homepage for the film.

I have a slight idea for this brief however this would be my second option.

Brief 3: Advertising

We will have to create a advertising package for a new product or service. It should include:

  • A TV programme sponsorship sequence
  • A radio Advertisement
  • A Web pop-up

Brief 4: Film trailer

We will have to create a promotion package for a new film, which will include a teaser trailer. We will also have to include 2 of the following:

  • A film magazine front cover, featuring the film.
  • A poster for the film.
  • A website homepage for the film.

This is possibly the hardest brief to carry out and complete to a good standard as you will need to film in man locations.