A narrative music video tells a story, through a chain of events that occur. Some narrative music videos may seem like a short film as the main characters in this music video seem to communicate with the audience. a narrative music video is more engaging for the audience to watch as they can follow the story of the media text rater than in a performance music video they cant necessarily engage to the video. Narrative music videos attract the audiences attention, therefore this can help create emotional bonds between the audience and the video. Narrative music videos have a clear beginning middle and end how ever they do not always show these in this order. You can edit a narrative music video alongside the artists performance cutting back and fourth between the performance and the narrative. This style relies on imagery to produce a story for the audience to follow.
This type of music video focuses on showing footage of the artist or band either together socializing or in a performance. The band members are usually miming or singing the song that is being played. This type of production usually has the lowest production costs as the style of the video gives the audience a representation of what it is like to see the band perform live. For the music video to be successful the band would need to be fairly well known and fairly established or not many people will know about the video and it wont become viral. Performance music videos are very popular with established bands as the audience enjoy watching them as if they are performing live to them.
Concept music videos are based around one idea, the ideas are usually unusual or obsure that dont always link to the video